For me first.
Producing my own content is a form of therapy for me. I get into a trance like meditative state when I write and once it is done, I feel a sense of calm.
The moment I switched from ‘I must do this’ to ‘I want to do this’, everything changed.
It does not matter how many likes I get or how much traffic I drive. First and foremost it is for me and if it happens to help others that is a bonus and if you ignore it, no harm done.
This attitude allowed me get out of my own way and produce without fear.
The very thing holding back the 99%.