#0459 Core Principles Matter
There is a guy called Dan Kennedy who is often referred to as the grandfather of Marketing. The guru to the gurus. If you trace the success of almost anyone on the internet there would…
Category: Lead Generation
#0451 Always Acquiring
Whenever I venture to the local hardware store for something costing maybe ten dollars, to my wife’s disapproval I end up spending two hundred plus on a few more things I may or may not…
#0445 Competing Priorities
Calm on the outside maybe, but on the inside it drives me nuts. I have had to learn to be patient with others and temper my expectation of when something will get done. Years ago…
#0442 Chew Like Crazy
Communication is impossible to get right. You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with. Not to mention the timing and delivery of said communication…
#0425 Impatience
Great books take time to write.Beautiful gardens many seasons.Athleticism years of dedication. A remarkable business a combination of desired product, consistent marketing, predictable sales, refined operations, solid finances and motivated people. All examples of doing…
#0414 Communication Perspective
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
#0404 The Last Mile
Just because it did not work the first time does not mean it never will. Too often I hear “we tried that and it didn’t work” “Don’t sweat the small stuff” should really be “Don’t…
#0403 Unwelcome Behaviour
When walking into a store, if you know what you want you absolutely welcome the sales assistants help right away. When you want to browse, the persistent assistant is super annoying and you just want…
#0402 Conserving Energy
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
#0401 Increasing Influence
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
#0398 KISS
You know too much. The curse of knowledge tends to mean you take for granted what others comprehend. It is obvious is it not? No Assumptions and overwhelm are two of the biggest attention stealers….
#0395 Sources
There are 2 types of people in this world. 34% who can do mental math, and 76% who cannot. Statistics are a powerful way to get a point across however when overused it can dilute…
#0393 Before the Ask
The amount of energy to get there is enormous. You have spent weeks, maybe months nurturing the relationship super generous along the way. Finally the opportunity arises, the timing is right so you hit them…
#0389 Inception
Eliciting a decision in your favour for a complex offering is similar to orchestrating in the movie Inception with Leonardo DiCaprio. At the start of a professional relationship there is little visible on the surface…
#0383 Tay Tay Marketing
As I sit here like many parents of teenage daughters patiently and nervously waiting to buy Tay Tay tickets I can not help but think how brilliantly musicians use scarcity to sell out stadiums. Would…
#0380 Startup V Mature
Hunters and gatherers would stockpile food to get them through the winter.Bears fatten up before hibernation. As a business there are two things you should have fattened up to cope with the inevitable business winters….
#0374 Join the Dots
Thanks to a long line of bald men in my family, I have been shaving what is left on my noggin. During the winter months I lose a lot of heat so I wear a…
#0373 Evoke Memories
“Then I’ll huff and I’ll puff…”“Please Sir I want some more?”“‘This porridge is just right!” I wager that you know exactly what children’s books these quotes come from. Not only that, you can probably imagine…