#0401 Increasing Influence

We tend to underrate our capability and overate our influence.

Just because you ask someone to do something does not mean they will do it.

Your family – likely.
Your friends – probably.
Your peers – maybe.

What about your community, prospects, email list, LinkedIn followers and beyond?

In most instances you will be ignored.

Influence takes effort by building trust.
Trust comes from evidence.
Evidence is proven in the doing.

So if you wish to increase your influence, do the doing not just the asking.

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