#0369 Communication
Is good communication more important than a good product or service? I would argue they are at least on par. A great product that no-one knows about is worthless.An amazing service that people do not…
Category: Lead Generation
#0368 Calling Out Revenue Owners
Never have I ever met anyone responsible for revenue that says they are happy with the amount, quality and frequency of leads coming into their business. Not One. It is one of the great frustrations…
#0361 Effort & Sacrifice
If I were to guarantee you 10 Million dollars in cash today no strings attached would you take it? Probably yes right. If I were to guarantee you 10 Mill today but in exchange you…
#0360 The Formula
Hands up if you have ever grabbed a kebab from the nearest food truck after a big night at the pub? There is a reason there is often one parked right next to these establishments….
#0358 Control the Narrative
If you ask 3 of your closest friends to describe you, the responses will be deep, varied and most likely heart warming. Ask 50 random people on the street and those responses will vary considerably,…
#0357 Charge More
I think you are too expensive. Then shame on me for not articulating the value better. Assuming you are pitching to someone who has the problem you solve and it is high enough on their…
#0356 Not Random Acts
The only real marketing metric we should be concerned about is its ability to drive sales. That requires a certain level of proficiency to follow through all the way to a closed deal. Everything else…
#0349 Storys Told
Elders around campfires, hieroglyphics, books, newspapers, internet, AI. Throughout time we have advanced the way we share information. From local to global, painstakingly slow to almost instant. You would not have an operation without anaesthesia….
#0348 Accessibility
I do not seek public toilets unless I am busting for a pee. It is hard to find Christmas wrapping paper at Easter but it is everywhere in December when I need it. I do…
#344 Be Generous
Give it all away. People ask me what they should write about or share on social. In a business context my response is to share your knowledge and experience freely, without reservation or fear. There…
#0343 Start & Finish
“Process saves us from the poverty of our intentions” Elizabeth King, Sculptor. No matter what it is you are providing, there is always a start point and a delivery point often with many steps in…
#0340 Alignment
Acknowledge where someone is and then join them there. No matter how good your product or service is, your sales pitch or your board presentation, if they do not believe, you will not progress. Everyone…
#0335 Overnight Success
Be prolific with your content output while no one is looking. The act of doing so consistently will improve the quality by default. By the time people notice, you will be putting out high quality…
#0323 Matching
Avoidance or seeking? If you listen carefully to your audience you may notice that they have an inclination for either risk aversion or a comfort in the possibility. Understanding their preference (not yours) can be…
#0321 Nothing
When I suggest professionals write as part of their brand building the very thought brings a sense of fear that they have nothing to say. Yet these same people can stand in front of a…
#0320 Something
This may be my shortest post ever. Why? Brain fog post break. Why post? Because writing takes consistency and better to write something than nothing as the act of doing so makes the next one…
#0317 Fumbling
“It was about 10 years ago, no, maybe eleven. Hang on, it was probably 12” We have all experienced this style of fumble in a delivery and all that was going through your head was…
#0312 Story Adds Value
Last night I gave my family a choice of two dinners. Smoked artisan Italian sausage made with grass fed, farm reared pork on a bed of vine ripened Roma tomatoes and sweet red onion. Layered…
#0311 Barriers
Find the shortest path to completing a sale first. Particularly true for a new business but will resonate with those struggling to grow. Too much emphasis and time is spent on the million things that…
#0309 Order
In the Principles of IMPART I talk about the importance of delivering information in a certain order for maximum impact. Amplifying the pain before you talk about the transformation increases the desire for the end…