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#0459 Core Principles Matter

There is a guy called Dan Kennedy who is often referred to as the grandfather of Marketing. The guru to the gurus.

If you trace the success of almost anyone on the internet there would be a line back to Dan.

Yet Dan does not use the internet. He doesn’t have an email address or a mobile phone. In fact if you want to communicate with him you can send him a fax. Yep, a fax.

So how is it after 40+ years in the business he still remains relevant today?

Core principles.

He does not chase fads or the current shiny thing.

I am not suggesting you ditch everything and go out and buy a fax, but it is worth thinking about what the core principles are in what you are doing, they matter.

Do those well, and the rest will fall into place.

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