#0702 Deafening Silence

Silence is often feedback, not always rejection.

When a client doesn’t get back to you, move forward, go all in, does not mean they don’t need what you have to offer, it means you weren’t able to articulate clearly enough.

They might ‘get it’, but they don’t ‘want it‘.

Decisions are almost always made with some sort of emotion, and if they don’t ‘feel it in their bones’ they are unlikely to buy.

Take on the feedback.

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