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#0503 It’s All Gibberish

Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise.

How many times have you been subjected to mountains of technical data that was just far too much detail. Slide after slide in death by PowerPoint.

Worse still when every one of those slides is jammed packed full of information, enough to make your head spin. It’s no wonder audiences tune out.

Subjecting them to all that detail and only you are to blame for the lack of attention anyone is paying you.

an extract from my book “NOBODY F###ING LISTENS”

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