#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
Tag: #sales
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0495 Leading with a Story
It was pitch black as we dangled upside down in a car held in only by our seatbelts, contemplating for a moment if this was the end for me or my buddies. Were they all…
#0482 Do As You Say
All he had to do was get it back to me and the sale was his. I recently engaged with a service provider who pitched me on a monthly service for my business. The pitch…
#0480 Running the Gauntlet
Your idea is worthless. It is not a million dollar idea, in fact you will not make a decent living from it. At least not until you learn how to execute, and execution is not…
#0472 Dangerous Current
Doing everything except the one thing that counts the most. Tweaking the product, fixing your website, posting on social media, doom scrolling on social media, designing a brochure. There is so much to do to…
#0466 Curb or Canyon
When was the last time you crossed a road? Today, yesterday, possibly many times this week. How much consideration or pre-thought went into it? If you are able-bodied, you likely briefly stood on the curb,…
#0464 Pay Attention
One cannot simply ask the audience to pay attention, one must earn it. I don’t know why I wrote that sentence using posh language but maybe subconsciously I did so to make you take notice,…
#0454 Surprise and Delight
If you would like to blend into the background keep doing what you are expected to do at a steady pace. Being efficient, being productive, getting shit done is the expectation, anything less is disappointing….
#0453 Take a Moment
Three sheets is all he needed. A long time ago worked with a Project Manager Joe, who blew me away with his foresight. When everyone else turned up to project meetings with thick folders jammed…
#0451 Always Acquiring
Whenever I venture to the local hardware store for something costing maybe ten dollars, to my wife’s disapproval I end up spending two hundred plus on a few more things I may or may not…
#0436 Bigger Teams Bigger Gaps
They share the same challenges. Recently I have been invited to speak at a number of offsite events for corporate marketing teams. The kickoff planning sessions for the new year rapidly approaching. The intent is…
#0414 Communication Perspective
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
#0403 Unwelcome Behaviour
When walking into a store, if you know what you want you absolutely welcome the sales assistants help right away. When you want to browse, the persistent assistant is super annoying and you just want…
#0402 Conserving Energy
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
#0401 Increasing Influence
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
#0398 KISS
You know too much. The curse of knowledge tends to mean you take for granted what others comprehend. It is obvious is it not? No Assumptions and overwhelm are two of the biggest attention stealers….