#0062 Simplifying Marketing
Marketing need not be VooDoo to the Small Business Owner. Nor should Marketing be COMPLICATED, confusing or guesswork. As a Small Business the available funds for Marketing are often LIMITED so we are then tempted…
Tag: Entrepreneur
#0060 Morale is CONTAGIOUS
Employees tend to HERD together when it comes to emotion and sentiment. One misguided sheep can DRAG the whole mob down. You’ll most likely find that if EMPLOYEE morale is down, it will stem from…
#0059 Who CARES?
As a Small Business Owner I have been guilty of trying to SELL to anyone who crosses my path. I didn’t care who, what or where. I just wanted to CONVINCE them that they needed…
#0056 Is it FAILURE or CRITICISM You Fear?
Nobody LIKES to fail but is it really this that is holding you back from MAKING decisions and taking action? I would hazard a guess that you are MORE fearful of what people will think…
#0055 Under Sell, OVER Deliver
For some reason or another, we tend to OVER commit and regularly UNDER deliver. Sometimes its to CLOSE a deal, sometimes to appear BIGGER or better than we really are, sometimes just to save face…
#0054 BREAK the Rules
I speak to many Business owners and the vast MAJORITY of them work very hard with LITTLE gain. They have produced themselves a JOB that if they are lucky PAYS. Some work very hard and…
#0052 Make the Journey PAY
Small Business Owners work HARD. They tend to SACRIFICE many things for the dream. Often at the expense of TIME and INCOME. They INVEST and re-invest to keep building. Pumping every resource into their baby….
#0051 SCRATCH Mine and I’ll Scratch Yours
As a Small Business we often come across OPPORTUNITIES that you can’t do but would LIKE to help your Client with. It’s a GREAT Networking opportunity and also an EXCELLENT potential place to generate LEADS…
#0050 DECISIONS decisions DECISIONS
As the Business owner EVERY day I got questions left right and centre and it was ALWAYS up to me to lead the way. Ask me, bug me, BOTHER me and this went on day…
#0046 Coping with DISTRACTIONS
I should be an EXPERT on this topic. I have 3 small children under 6 and they are CONSTANTLY interrupting me. Short of LOCKING them out of my home office (and sound-proofing it) it’s pretty…
#0043 Minimise the RISKS
Do you have any single points of FAILURE in your Business? There are many areas in our Business that can potentially be FATAL if we were no longer able to use that method. We get complacent,…
#0042 Learn from Other Peoples MISTAKES
or better still, learn from their SUCCESSES. Life is WAY too short to learn just from your own mistakes so as part of the CIRCLE of learning why not take a look around you to…
#0041 Dealing with BAD Debt
How does it feel when someone OWES you money and they refuse to pay. Not great right? They DRAG out payment, then they come up with all manner or EXCUSES not to pay and then they…
#0040 SELL your Business NOW
Well at least be ready to SELL your Business no matter what stage your are at. Be ready to sell your Business even if you NEVER intend to sell. Here’s my Logic: If a Business…
#0039 The Silver Bullet you have been looking for
Have you been SEARCHING for a silver bullet that will kick start your business and make you a million dollars? You are not alone. People spend years LOOKING, try a few, maybe make a few…
#0037 INCREASE your Value for Money
Many buyers are just looking for the CHEAPEST Product or Service (My advise is to AVOID those) Most buyers are looking for VALUE for MONEY. So if you can provide GREAT value for money they…
#0036 Actions Speak LOUDER than Words
The difference I see between SUCCESSFUL Entrepreneurs and Business Owners who barely make a living is ACTION. There are those who work IN their Business trying hard to keep UP and then there are those…
#0035 Don’t JUST Communicate to be Understood
Don’t JUST Communicate to be Understood, but Communicate so as NOT to be misunderstood. How many times has your communication with someone been MIS-INTERPRETED and the pursuing action been incorrect? I bet often. The problem…
#0034 Put Your Money Where Your…
Not sure statistically if this is correct but it seems to me that MOST Small Businesses get the majority of their NEW clients through a recommendation that comes from their EXISTING client base or contacts….
#0033 Is your Garden PRESENTABLE?
If you were to sell your Family home, one of the first things the agent will tell you to do is to TIDY up the front garden, plant some blooming flowers and generally make the…