#0470 True(r) Self
From the time I first started in business right through to not that long ago I had a distinct business persona and a private one, and never would they mix. On reflection, I believed it…
Category: Social Media
#0465 First Dates
When you go out on a first date there will rarely be a moments silence. The chatter is constant and often kept relatively light as you check each other out. As a relationship develops, there…
#0464 Pay Attention
One cannot simply ask the audience to pay attention, one must earn it. I don’t know why I wrote that sentence using posh language but maybe subconsciously I did so to make you take notice,…
#0456 Personal Brands
Well before social media there are countless examples of enduring personal brands. Napoleon, Shakespeare, Darwin, Einstein and the list goes on. Of course back then you had to have done something of historical significance which…
#0442 Chew Like Crazy
Communication is impossible to get right. You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with. Not to mention the timing and delivery of said communication…
#0441 Milestones
Kids will proudly announce that they are 5 and a 1/2. The half to someone five years of age is a big percentage in relation to their time on this earth. As we get older…
#0423 Deep Authenticity
Not just fake news but deep fakes where audio and video representations are near impossible to distinguish. How will the average Joe be able to form sensible opinions when the narrative is being controlled by…
#0422 Effort is Hard
They must go hand in hand. No point reading a book or doing a course if you do not put your learnings into practice. Theory is just that until you implement and test for yourself….
#0418 Humanising You
During a recent podcast interview I was expanding on a two part response. Problem was, by the time I got through part one I had lost track of what part two was. The host and…
#0416 Why
For me first. Producing my own content is a form of therapy for me. I get into a trance like meditative state when I write and once it is done, I feel a sense of…
#0408 The Company We Keep
It is impossible to have a rational discussion with an irrational person. We have all encountered them, maybe you are one of them. Biases are reinforced by the algorithms and the company kept. More exposure…
#0402 Conserving Energy
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
#0401 Increasing Influence
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
#0395 Sources
There are 2 types of people in this world. 34% who can do mental math, and 76% who cannot. Statistics are a powerful way to get a point across however when overused it can dilute…
#0379 All the Senses
Fava Beans take me back to my Compare’s kitchen table age 9ish.Salt-N-Pepa Push It transports me to summer 1989 on the dance floor with my mate Paul as DJ.The smell of red pasta sauce teleports…
#0374 Join the Dots
Thanks to a long line of bald men in my family, I have been shaving what is left on my noggin. During the winter months I lose a lot of heat so I wear a…
#0369 Communication
Is good communication more important than a good product or service? I would argue they are at least on par. A great product that no-one knows about is worthless.An amazing service that people do not…
#0358 Control the Narrative
If you ask 3 of your closest friends to describe you, the responses will be deep, varied and most likely heart warming. Ask 50 random people on the street and those responses will vary considerably,…
#0356 Not Random Acts
The only real marketing metric we should be concerned about is its ability to drive sales. That requires a certain level of proficiency to follow through all the way to a closed deal. Everything else…
#0348 Accessibility
I do not seek public toilets unless I am busting for a pee. It is hard to find Christmas wrapping paper at Easter but it is everywhere in December when I need it. I do…