#0197 Have a Point
“And by the way, you know, when you’re telling these little stories? Here’s a good idea – have a POINT. It makes it SO much more interesting for the listener!” This is one of my…
Category: Social Media
#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0185 B Reel
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
#0181 The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…
#0176 Controlling the Narrative
Like it or not, this is happening to you… You’ve worked hard to secure a first meeting with a new prospect or maybe a job interview but you are nervous as you know the first…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
#0166 Yes But What?
In my last blog “Yes But Where?” I wrote about where to start when choosing a platform to get yourself online. Now that you’ve made that decision the next hurdle is “Yes, but what should…
#0165 Yes But Where?
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
#0161 Chill
I’m observing a lot of erratic behaviour at the moment. Impatient people at the supermarket, seemingly unwarranted bad reviews on Google, feuding neighbours, more than the normal amount of Social Media trolling. The good news…
#0159 Why Bother
You are probably going to scroll right past this post. Statistically there were so many zero’s as I tried to calculate a percentage that it’s basically a 0.00000% chance that you will stop and actually…
#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
#0150 What’s Stopping You Today?
I get up everyday. I shower and brush my teeth every day. I eat every day. I check social media and manage to watch some tv every day. There are many things that I do…
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0126 Authentic or Professional
To get anywhere on social media they say, you must be authentic. Be your real self. Show us the highs and lows of your life so we know you are human just like us. Yet…