If you ask 3 of your closest friends to describe you, the responses will be deep, varied and most likely heart warming.
Ask 50 random people on the street and those responses will vary considerably, be totally superficial and possibly not describe you at all well.
In business, many of your prospects will be like the latter unaware of who you really are.
That is why you must tell your story, publicly and frequently.
Control the narrative otherwise they will conjure up all sorts of impressions about you that most certainly are not doing you any favours.
