#0356 Not Random Acts

The only real marketing metric we should be concerned about is its ability to drive sales.

That requires a certain level of proficiency to follow through all the way to a closed deal.

Everything else along the way by design should be there to support that process.

Yes, marketing is a process.

One that should have stated goals and outcomes.
One that should be executed consistently and always.

By all means test many forms but understand, marketing is not a one trick pony but a series of considered, well orchestrated tactics to move buyers along a defined path.

Not random acts that tick a box.

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