#0306 Take My Money
I am occasionally bemused as to how hard it sometimes is to buy something. Unnecessary barriers to me spending money with you. What the !! Attempting to buy something online and no-one has bothered to…
Category: Lead Generation
#0305 Different Strokes
Shared some good news with a client recently about their marketing project and the reaction I got was interesting. With one of the senior execs I got a super positive reaction which was expected. The…
#0303 An Idea is Just That Until
Starting a new business is super exciting and super scary at the same time. Not knowing what lies ahead can be overwhelming and you often feel like you are reacting to the next thing on…
#0301 Which One
This might just be the question I get asked the most; “What is the best Marketing Strategy for my business?” If you were to ask a thousand marketers this very question you are likely to…
#0300 Reasons Why
To persist with something for a long time there must be a reason why and it is never money. It is important in business to step back from the chaos on occasion and reflect on…
#0294 Try More
“Nobody knows anything” Oscar winning Hollywood screenplay writer William Goldman once said about the fickle nature of predicting whether or not a movie was going to be a box office hit. To hedge their bets…
#0292 Spotto
When you drive along the freeway it is a sea of silver, white and black cars. A favourite pastime for many families whilst traveling is to spot the yellow car and be first to announce…
#0290 The Key
A little bit often or a lot less frequently? Cleaning, weeding, gutters, raking, the seemingly mundane tasks that build up until you cannot handle it any longer and then you have to spend hours getting…
#0285 Do
“That’s a million dollar idea!” Nope There is no dollars without action. That action is worth a dollar, now go do a million of them.
#0280 Different Paths
It is foolish to expect that clients will join you in excitement for what you do and how you got there. In fact to be blunt, most will not care a great deal unless… You…
#0277 Fork in the Road
It is easier to sit on the couch than to keep fit.It is easier to order takeout than to prepare a nutritious meal.It is easier to stream music than to learn how to play the…
#0269 Outrunning the Bear
Are you working harder on your business than ever only to realise you are making the same profit (or maybe less) you were when half the size? This is not an uncommon phenomena mostly due…
#0268 The Slow Win
The question on every Sales Managers lips: What can you close this month, this quarter? Too many organisations I have engaged with in the last decade have operated on the basis of the “quick win”…
#0263 Zig Zag
Unless you are the number one player in your industry, then you are a challenger. Which means we are almost all challengers and a challenger does not win against the champion by being the same….
#0262 Preparing for the Ask
Will you come to the dance with me? Possibly the most difficult sentence a boy will ever muster. Most of the anxiety is due to the unknown response and if the lead up has only…
#0253 Clarity or Indecision
When you are unclear as to the right path to take, chances are you will not make a decision at all. True also of the decision makers in business, they need clarity in order to…
#0252 Objections
You are speaking to the right person.Who has the problem you solve.Your offering makes sense and priced appropriately.The risks are known and mitigated.You have demonstrated capability and experience.They seem to want what you are selling….
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0248 What to Write
Sitting with a dear friend recently (experienced in his field) when he expressed his desire to be more active in business writing for social, blogs, LinkedIn etc but he was stuck because he didn’t believe…
#0246 Calling BS
Excuses. Excuses. I don’t have time – well you do, you just need to prioritise what is actually important. I cannot afford it – stop buying crap you do not need to impress people you…