When you drive along the freeway it is a sea of silver, white and black cars.
A favourite pastime for many families whilst traveling is to spot the yellow car and be first to announce “spotto”.
They stand out not just because they are yellow, but because they are not a common choice of colour. If most cars were yellow it would not be a thing.
To stand out in business is no different. Do what everyone else is doing and you run the risk of blending in with the crowd.
A crowd that statistically is struggling to make a go of it.
This of course contradicts what most people feel comfortable with on any given day so the challenge is this;
Are you willing to paint yourself yellow? Metaphorically of course.
