Shared some good news with a client recently about their marketing project and the reaction I got was interesting.
With one of the senior execs I got a super positive reaction which was expected.
The same information with another however solicited the exact opposite response. One of concern.
Same news, delivered the same way, two different reactions.
On reflection the reason for this was the level of insight into the entire process and being comfortable with what the results really meant.
The second was still unclear as the what the impact was going to be and the natural reaction was hesitation.
A good reminder to ensure you communicate with individuals depending on their comfort levels and risk profiles in order to take them on the journey with you.
This is true for prospect, client and peer communication.