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#252 Objections

You are speaking to the right person.
Who has the problem you solve.
Your offering makes sense and priced appropriately.
The risks are known and mitigated.
You have demonstrated capability and experience.
They seem to want what you are selling.

Yet they still decline to buy.

All of the good work you have done will still fail if you have not covered off the obvious, and sometimes not so obvious objections.

These underlying, often unspoken, not always rational concerns are what will stop a sale from progressing at the 11th hour.

Address those, and all the good work above will become harder for any buyer to ignore.

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