#0530 Raw Emotion
It is not the story itself, it is the meaning and raw emotion it conjures up. When you consider about a story to share, pay attention to how it makes you feel. Happy, sad, motivated…
Category: Marketing
#527 Not About You
For the love of all things, please review your use of the word “we”. Your website, your proposals, your marketing. The more you talk about yourself, the less relatable you become. It is not about…
#0521 Follow Through
The steak did not match the sizzle. I have lost count of the times someone has mentioned to me that they were disappointed at what they got vs what they were promised (from other vendors…
#0519 Free Not Free
What if you gave it away for free? If you find yourself in a commodity market, being compared purely by the lowest cost, try bundling that with a high priced (high profit) item and include…
#0507 Yeahbuts
How many ‘yeahbuts’ do you have in yours? Whenever I get invited in to help organisations streamline their communication I generally find a combination of two extremes. In some areas they neglect to communicate at…
#0503 It’s All Gibberish
Anyone who has a deep understanding in a particular field of knowledge is in danger of overusing their expertise. How many times have you been subjected to mountains of technical data that was just far…
#0502 Always On
Marketing is not something you do only when you need more clients. It is something you do always, so you are never in need. read that again…
#0500 Five Hundred
Halfway there. Seth Godin once wrote that you have to get past the first thousand blogs to get the to the good stuff. It felt impossible at the start but here I am at 500…
#0497 Are You Invisible
How’s the irony! Marketers are not always successful in communicating the value of being highly visible in market as a business in order to attract more clients, which to us seems like a no-brainer. No…
#0496 Perspective
It has been documented to death. Whenever we have a problem or need to learn something fast, we invariably turn to Google for the answer. A quick search will uncover many thousands of ‘”how to”…
#0495 Leading with a Story
It was pitch black as we dangled upside down in a car held in only by our seatbelts, contemplating for a moment if this was the end for me or my buddies. Were they all…
#0482 Do As You Say
All he had to do was get it back to me and the sale was his. I recently engaged with a service provider who pitched me on a monthly service for my business. The pitch…
#0480 Running the Gauntlet
Your idea is worthless. It is not a million dollar idea, in fact you will not make a decent living from it. At least not until you learn how to execute, and execution is not…
#0472 Dangerous Current
Doing everything except the one thing that counts the most. Tweaking the product, fixing your website, posting on social media, doom scrolling on social media, designing a brochure. There is so much to do to…
#0466 Curb or Canyon
When was the last time you crossed a road? Today, yesterday, possibly many times this week. How much consideration or pre-thought went into it? If you are able-bodied, you likely briefly stood on the curb,…
#0465 First Dates
When you go out on a first date there will rarely be a moments silence. The chatter is constant and often kept relatively light as you check each other out. As a relationship develops, there…
#0464 Pay Attention
One cannot simply ask the audience to pay attention, one must earn it. I don’t know why I wrote that sentence using posh language but maybe subconsciously I did so to make you take notice,…
#0459 Core Principles Matter
There is a guy called Dan Kennedy who is often referred to as the grandfather of Marketing. The guru to the gurus. If you trace the success of almost anyone on the internet there would…
#0457 Simplicity Takes Effort
The thing I love to do as part of my work more than anything else is to simplify complexity. If I can reduce the clutter for myself it allows me to better communicate it to…
#0454 Surprise and Delight
If you would like to blend into the background keep doing what you are expected to do at a steady pace. Being efficient, being productive, getting shit done is the expectation, anything less is disappointing….