#0453 Take a Moment
Three sheets is all he needed. A long time ago worked with a Project Manager Joe, who blew me away with his foresight. When everyone else turned up to project meetings with thick folders jammed…
Category: Marketing
#0451 Always Acquiring
Whenever I venture to the local hardware store for something costing maybe ten dollars, to my wife’s disapproval I end up spending two hundred plus on a few more things I may or may not…
#0445 Competing Priorities
Calm on the outside maybe, but on the inside it drives me nuts. I have had to learn to be patient with others and temper my expectation of when something will get done. Years ago…
#0442 Chew Like Crazy
Communication is impossible to get right. You have individuals with similar but different needs sitting in different roles with different personality profiles to contend with. Not to mention the timing and delivery of said communication…
#0436 Bigger Teams Bigger Gaps
They share the same challenges. Recently I have been invited to speak at a number of offsite events for corporate marketing teams. The kickoff planning sessions for the new year rapidly approaching. The intent is…
#0427 Culture Tradition Legacy
Without realising why, I was drawn in. The brightness of the blue with the crisp white dots. Not just a painting but an ancient form of storytelling by our indigenous Australians. A way to share…
#0425 Impatience
Great books take time to write.Beautiful gardens many seasons.Athleticism years of dedication. A remarkable business a combination of desired product, consistent marketing, predictable sales, refined operations, solid finances and motivated people. All examples of doing…
#0418 Humanising You
During a recent podcast interview I was expanding on a two part response. Problem was, by the time I got through part one I had lost track of what part two was. The host and…
#0416 Why
For me first. Producing my own content is a form of therapy for me. I get into a trance like meditative state when I write and once it is done, I feel a sense of…
#0415 Change Environment
People, places, sounds, experiences, colours, smells and flavours all do it. When thinking about injecting stories into business at first you may struggle to know where to start. You may be doing it from an…
#0414 Communication Perspective
One of my key pillars is Perspective in Communication. For those of you who have not heard me speak I use the metaphor of the Rundle Mall Balls in Adelaide. Two people can be staring…
#0413 Stranger to Raving Fan
I wager you have a clearly defined process for delivering your product or service. A step by step, probably well oiled mechanism to deliver on your promise. Yet many organisations (still) leave Sales and particularly…
#0409 The Basics First
The answer is right in front of you. After rebooting everything and resorting to using an old pair of headphones I was embarrassed for myself when I realised the volume was turned down. We overcomplicate…
#0404 The Last Mile
Just because it did not work the first time does not mean it never will. Too often I hear “we tried that and it didn’t work” “Don’t sweat the small stuff” should really be “Don’t…
#0403 Unwelcome Behaviour
When walking into a store, if you know what you want you absolutely welcome the sales assistants help right away. When you want to browse, the persistent assistant is super annoying and you just want…
#0402 Conserving Energy
Subconsciously I will ignore you, sometimes on purpose. The human brain on a normal day will consume 20% of your total energy just keeping you alive. Any extra to that can feel exhausting so by…
#0401 Increasing Influence
We tend to underrate our capability and overate our influence. Just because you ask someone to do something does not mean they will do it. Your family – likely.Your friends – probably.Your peers – maybe….
#0398 KISS
You know too much. The curse of knowledge tends to mean you take for granted what others comprehend. It is obvious is it not? No Assumptions and overwhelm are two of the biggest attention stealers….
#0395 Sources
There are 2 types of people in this world. 34% who can do mental math, and 76% who cannot. Statistics are a powerful way to get a point across however when overused it can dilute…
#0393 Before the Ask
The amount of energy to get there is enormous. You have spent weeks, maybe months nurturing the relationship super generous along the way. Finally the opportunity arises, the timing is right so you hit them…