#0343 Start & Finish
“Process saves us from the poverty of our intentions” Elizabeth King, Sculptor. No matter what it is you are providing, there is always a start point and a delivery point often with many steps in…
Category: Marketing
#0340 Alignment
Acknowledge where someone is and then join them there. No matter how good your product or service is, your sales pitch or your board presentation, if they do not believe, you will not progress. Everyone…
#0337 Fear Response
Scarcity and urgency are two marketing techniques that you are being subjected to on a daily basis. ‘Limited quantity available’ or ‘this weekend only’ These simple techniques trigger our FOMO response and we immediately want…
#0335 Overnight Success
Be prolific with your content output while no one is looking. The act of doing so consistently will improve the quality by default. By the time people notice, you will be putting out high quality…
#0326 Tell Them
If I see something broken I like to fix it. That goes for stuff at home as well as in business. If it is not right I like to make it so. Problem is I…
#0324 Try Stopping Me
Boom!! And just like that large percentage of you will have made your decision. The choice to stay and read on or move on. Instinctively, we are constantly making decisions as to whether or not…
#0323 Matching
Avoidance or seeking? If you listen carefully to your audience you may notice that they have an inclination for either risk aversion or a comfort in the possibility. Understanding their preference (not yours) can be…
#0321 Nothing
When I suggest professionals write as part of their brand building the very thought brings a sense of fear that they have nothing to say. Yet these same people can stand in front of a…
#0320 Something
This may be my shortest post ever. Why? Brain fog post break. Why post? Because writing takes consistency and better to write something than nothing as the act of doing so makes the next one…
#0317 Fumbling
“It was about 10 years ago, no, maybe eleven. Hang on, it was probably 12” We have all experienced this style of fumble in a delivery and all that was going through your head was…
#0312 Story Adds Value
Last night I gave my family a choice of two dinners. Smoked artisan Italian sausage made with grass fed, farm reared pork on a bed of vine ripened Roma tomatoes and sweet red onion. Layered…
#0311 Barriers
Find the shortest path to completing a sale first. Particularly true for a new business but will resonate with those struggling to grow. Too much emphasis and time is spent on the million things that…
#0309 Order
In the Principles of IMPART I talk about the importance of delivering information in a certain order for maximum impact. Amplifying the pain before you talk about the transformation increases the desire for the end…
#0306 Take My Money
I am occasionally bemused as to how hard it sometimes is to buy something. Unnecessary barriers to me spending money with you. What the !! Attempting to buy something online and no-one has bothered to…
#0305 Different Strokes
Shared some good news with a client recently about their marketing project and the reaction I got was interesting. With one of the senior execs I got a super positive reaction which was expected. The…
#0303 An Idea is Just That Until
Starting a new business is super exciting and super scary at the same time. Not knowing what lies ahead can be overwhelming and you often feel like you are reacting to the next thing on…
#0301 Which One
This might just be the question I get asked the most; “What is the best Marketing Strategy for my business?” If you were to ask a thousand marketers this very question you are likely to…
#0300 Reasons Why
To persist with something for a long time there must be a reason why and it is never money. It is important in business to step back from the chaos on occasion and reflect on…
#0299 Filters
If you are trying to please everyone you will fail. There will be many that will not understand, get what you are trying to do, appreciate what you put out there. Sometimes you will be…
#0294 Try More
“Nobody knows anything” Oscar winning Hollywood screenplay writer William Goldman once said about the fickle nature of predicting whether or not a movie was going to be a box office hit. To hedge their bets…