Find the shortest path to completing a sale first.
Particularly true for a new business but will resonate with those struggling to grow.
Too much emphasis and time is spent on the million things that need to get done and not enough on the sale itself.
If you cannot make sales consistently you do not have a business. (read that line again)
Eliminate all the extras and prioritise closing deals, then you can work on refining and improving the process to get there.
Until then, remove all unnecessary barriers to selling including those you place on yourself.
