#0292 Spotto
When you drive along the freeway it is a sea of silver, white and black cars. A favourite pastime for many families whilst traveling is to spot the yellow car and be first to announce…
Category: Marketing
#0290 The Key
A little bit often or a lot less frequently? Cleaning, weeding, gutters, raking, the seemingly mundane tasks that build up until you cannot handle it any longer and then you have to spend hours getting…
#0288 Redundant
“You don’t need me anymore” It is the sentence I work toward when working with clients. If I do a great job the systems, people and technology should work in unison to remove the need…
#0285 Do
“That’s a million dollar idea!” Nope There is no dollars without action. That action is worth a dollar, now go do a million of them.
#0280 Different Paths
It is foolish to expect that clients will join you in excitement for what you do and how you got there. In fact to be blunt, most will not care a great deal unless… You…
#0277 Fork in the Road
It is easier to sit on the couch than to keep fit.It is easier to order takeout than to prepare a nutritious meal.It is easier to stream music than to learn how to play the…
#0269 Outrunning the Bear
Are you working harder on your business than ever only to realise you are making the same profit (or maybe less) you were when half the size? This is not an uncommon phenomena mostly due…
#0268 The Slow Win
The question on every Sales Managers lips: What can you close this month, this quarter? Too many organisations I have engaged with in the last decade have operated on the basis of the “quick win”…
#0263 Zig Zag
Unless you are the number one player in your industry, then you are a challenger. Which means we are almost all challengers and a challenger does not win against the champion by being the same….
#0262 Preparing for the Ask
Will you come to the dance with me? Possibly the most difficult sentence a boy will ever muster. Most of the anxiety is due to the unknown response and if the lead up has only…
#0253 Clarity or Indecision
When you are unclear as to the right path to take, chances are you will not make a decision at all. True also of the decision makers in business, they need clarity in order to…
#0252 Objections
You are speaking to the right person.Who has the problem you solve.Your offering makes sense and priced appropriately.The risks are known and mitigated.You have demonstrated capability and experience.They seem to want what you are selling….
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0248 What to Write
Sitting with a dear friend recently (experienced in his field) when he expressed his desire to be more active in business writing for social, blogs, LinkedIn etc but he was stuck because he didn’t believe…
#0244 Eat or be Eaten
The sooner a problem is uncovered the better right? It allows you to do something about it sooner, yes? Well no actually. There is a reason we leave things to the last minute to address…
#0243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#0242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#0241 I Have a Bad Feeling About This
When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut” In a world where your offering is essentially a commodity…
#0240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#0239 Smile
I am super impressed with the experience I have had in dealing with my kids Orthodontist. Even though I have paid out a small fortune over the last few years it brings me joy to…