Last night I gave my family a choice of two dinners.
Smoked artisan Italian sausage made with grass fed, farm reared pork on a bed of vine ripened Roma tomatoes and sweet red onion. Layered on wood fired home made bread drizzled with local balsamic and cold pressed extra virgin olive oil.
A sausage sandwich.
High end restaurants add thousands to their takings by using mouth watering descriptors.
I bet you can tell a better story about your offering.