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#0312 Story Adds Value

Last night I gave my family a choice of two dinners.

Smoked artisan Italian sausage made with grass fed, farm reared pork on a bed of vine ripened Roma tomatoes and sweet red onion. Layered on wood fired home made bread drizzled with local balsamic and cold pressed extra virgin olive oil.

or

A sausage sandwich.

High end restaurants add thousands to their takings by using mouth watering descriptors.

I bet you can tell a better story about your offering.

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