#0253 Clarity or Indecision
When you are unclear as to the right path to take, chances are you will not make a decision at all. True also of the decision makers in business, they need clarity in order to…
Category: Customers
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0249 Stop and Enjoy
Beauty is in the eye of the beholder, and so is success. Pushing hard to get the next big win at the expense of never being satisfied is a sure way to burnout, disappointment and…
#0248 What to Write
Sitting with a dear friend recently (experienced in his field) when he expressed his desire to be more active in business writing for social, blogs, LinkedIn etc but he was stuck because he didn’t believe…
#0247 Shifting the Deadline
“If it wasn’t for the last minute nothing would get done” A saying I have used many times in the past. There is nothing like a deadline forcing you to focus and sprint to the…
#0246 Calling BS
Excuses. Excuses. I don’t have time – well you do, you just need to prioritise what is actually important. I cannot afford it – stop buying crap you do not need to impress people you…
#0244 Eat or be Eaten
The sooner a problem is uncovered the better right? It allows you to do something about it sooner, yes? Well no actually. There is a reason we leave things to the last minute to address…
#0243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#0242 Stand on the Other Side
Our extended family recently gathered at a local park by the water. A park we chose because there was a fish & chip takeaway right across the road. It was a sunny day and the…
#0241 I Have a Bad Feeling About This
When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut” In a world where your offering is essentially a commodity…
#0240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#0239 Smile
I am super impressed with the experience I have had in dealing with my kids Orthodontist. Even though I have paid out a small fortune over the last few years it brings me joy to…
#0238 Trust Must Be Mutual
Trust forms a huge part in making a decision to buy something, whether a product or a service. Do you trust the person selling it to you?Do you trust the people who will deliver on…
#0237 Stop Asking for Too Much
Give first and freely well before you ask and then when you do ask, make it a small request. If you are asking too much of someone in the early stages of prospecting then you…
#0232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#0230 Take a Moment
My wife laughs at me when she spots me staring at a blank space. It invariable means I am in the planning stages of a project at home. It appears I am just gazing into…
#0229 Changing the Conversation
Imagine you and I just meeting for the first time and you ask me straight up to help you move house, my answer would be a flat no. A genuine friend asking the same thing…
#0228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…
#0227 People Buy from…
Bedside manner is an interesting trait for a highly specialised surgeon who are one of the busiest people you will meet. They could come in, tell you where they are going to cut, how deep,…
#0224 The Power of Familiarity
Have you ever seen a celebrity in real life and you feel like you know them even though you have never met? Showing up on a regular basis and providing value as best you can…