#0340 Alignment
Acknowledge where someone is and then join them there. No matter how good your product or service is, your sales pitch or your board presentation, if they do not believe, you will not progress. Everyone…
Category: Customers
#0335 Overnight Success
Be prolific with your content output while no one is looking. The act of doing so consistently will improve the quality by default. By the time people notice, you will be putting out high quality…
#0326 Tell Them
If I see something broken I like to fix it. That goes for stuff at home as well as in business. If it is not right I like to make it so. Problem is I…
#0323 Matching
Avoidance or seeking? If you listen carefully to your audience you may notice that they have an inclination for either risk aversion or a comfort in the possibility. Understanding their preference (not yours) can be…
#0317 Fumbling
“It was about 10 years ago, no, maybe eleven. Hang on, it was probably 12” We have all experienced this style of fumble in a delivery and all that was going through your head was…
#0311 Barriers
Find the shortest path to completing a sale first. Particularly true for a new business but will resonate with those struggling to grow. Too much emphasis and time is spent on the million things that…
#0306 Take My Money
I am occasionally bemused as to how hard it sometimes is to buy something. Unnecessary barriers to me spending money with you. What the !! Attempting to buy something online and no-one has bothered to…
#0305 Different Strokes
Shared some good news with a client recently about their marketing project and the reaction I got was interesting. With one of the senior execs I got a super positive reaction which was expected. The…
#0303 An Idea is Just That Until
Starting a new business is super exciting and super scary at the same time. Not knowing what lies ahead can be overwhelming and you often feel like you are reacting to the next thing on…
#0301 Which One
This might just be the question I get asked the most; “What is the best Marketing Strategy for my business?” If you were to ask a thousand marketers this very question you are likely to…
#0294 Try More
“Nobody knows anything” Oscar winning Hollywood screenplay writer William Goldman once said about the fickle nature of predicting whether or not a movie was going to be a box office hit. To hedge their bets…
#0290 The Key
A little bit often or a lot less frequently? Cleaning, weeding, gutters, raking, the seemingly mundane tasks that build up until you cannot handle it any longer and then you have to spend hours getting…
#0288 Redundant
“You don’t need me anymore” It is the sentence I work toward when working with clients. If I do a great job the systems, people and technology should work in unison to remove the need…
#0287 One Percent
It started with just one thing. I had some left over pizza dough from Friday night so I decided to try and use it to make bread rolls. Whilst I was out I saw a…
#0286 Legacy
If I asked a thousand people point blank “Why do you do what you do?” I would bet I would get a thousand different answers. Many would have a variation of one of these three:…
#0285 Do
“That’s a million dollar idea!” Nope There is no dollars without action. That action is worth a dollar, now go do a million of them.
#0280 Different Paths
It is foolish to expect that clients will join you in excitement for what you do and how you got there. In fact to be blunt, most will not care a great deal unless… You…
#0272 Longevity
Every year since 2015 when I had a chunk of my scalp cut out (not fun) to remove a Basal Cell Carcinoma (BCC) I visit my Dermatologist to do a full body skin check. Stripping…
#0268 The Slow Win
The question on every Sales Managers lips: What can you close this month, this quarter? Too many organisations I have engaged with in the last decade have operated on the basis of the “quick win”…
#0263 Zig Zag
Unless you are the number one player in your industry, then you are a challenger. Which means we are almost all challengers and a challenger does not win against the champion by being the same….