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#241 I Have a Bad Feeling About This

When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut”

In a world where your offering is essentially a commodity then what you are left with is how you make the buyer feel.

Am I in safe hands?
Do I feel like I am getting value for money?
Will this help me more than hinder?
Will this personally either protect or advance me?
Do I trust this will be delivered as promised?

These are the questions bubbling below the surface in your prospects mind, it is up to you to respond.

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