#0222 Universally Specific
Have you ever noticed that (given enough time) you can always find the perfect birthday card to express how you are feeling about the recipient? Capturing the very essence of your friend like they wrote…
Category: Customers
#0220 Risky Business
We are all constantly making risk vs reward decisions. Weighing up the pros and the cons and for the most part if the pros outweigh the cons, we increase our chances of saying yes. The…
#0216 Earning Trust
Building trust is an early and fundamental component when attracting and maintaining a business relationship, actually any relationship. Trust by definition means having a “firm belief in the reliability, truth, or ability of someone or…
#0215 Conviction
There was so much joy and relief in my sons face this week when after 16 months and 120+ hours behind the wheel he passed his driving test to get his P’s. The few days…
#0213 Sharing
There is power in sharing (all) your ideas, learnings, experiences. On more than one occasion I have had people reach out to me and ask me a question about something I presented or wrote. One…
#0210 Give it a Go
I am an experimental gardener. By that I mean I continually try things with the experience and expectation that many things will not work. Transplant out of season, mix of plants that do not traditionally…
#0209 Employee Experience
I had my regular car service recently and even though I feel somewhat gouged by the cost of maintaining my car it all seems OK by the simplicity of the experience I receive. I am…
#0207 Back to Front
“I only care about leads” These were the words spoken to me in frustration when I met with a Sales Director yesterday. It is not the first time I have heard this, it is unlikely…
#0205 Cinnamon Cookies
My eldest Daughter made a yummy batch of cinnamon topped cookies on the weekend. They were just the right balance of chewy and moist. We often get treated with delights like this in our household…
#0204 Draw Them In
You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too. Capturing…
#0201 It is not Hard but it does take Effort
A Players – Attract the clients you deserve, at the volume you need, to grow the business you love. It is what I have been helping business achieve for the last decade because I have…
#0198 Pleasing No-One
Generic, vague, broad, nondescript. None of these words are how you would like me to describe your communication style if I was to do an audit of you. I know, I know… you service suits…
#0196 Eye on the Prize
Everyone loves a reward especially if it comes after a considerate amount of effort. I am not talking about a participation ribbon here, I am talking about a full blown trophy. One that you are…
#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
#0193 Pace, Practice, Fitness, Coach
How hard would you start running if you didn’t know how long the race was, you were unfit and it was your first in a while? What if I said this was your 6th attempt…
#0192 Conserving Energy
If you do not find this interesting by this point in the sentence then you will do what you do thousands of times every single day. Ignore it and move on. It’s OK, I won’t…
#0191 Rollercoaster
Too busy, then not busy, busy then not. It is the proverbial rollercoaster of business and the cause of so much angst. There are often a number of factors driving this consequence but the one…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0189 Confuse You Lose
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…