If I were to guarantee you 10 Million dollars in cash today no strings attached would you take it?
Probably yes right.
If I were to guarantee you 10 Mill today but in exchange you were going to die by the end of the week would you still want it?
The sacrifice for the return is just too high.
That is why people pay 10 bucks a week for a gym membership then fail to go often enough to make a real difference. The effort for the return for most is not a fair exchange no matter how illogical that may sound.
Think about this when proposing your solutions.
Is the effort and sacrifice required to get the desired outcome a fair exchange?
If the answer is no, the price is irrelevant.