Hands up if you have ever grabbed a kebab from the nearest food truck after a big night at the pub? There is a reason there is often one parked right next to these establishments.
You were not in search of the highest rated or most awarded, you just wanted a feed (NOW).
Similarly queuing for far too long at a stadium for an average pie and chips. These establishments can do impressive trade numbers in very short periods.
Why do they work and charge you a premium whilst at it?
They can because they are able to feed a hungry crowd at scale, who has the propensity and ability to pay the going price for the convenience of getting the result they want now.
That is it.
No matter what industry you are in, this is the formula for success.
Who and where are your starving customers that must have the very thing you have?
