#0237 Stop Asking for Too Much
Give first and freely well before you ask and then when you do ask, make it a small request. If you are asking too much of someone in the early stages of prospecting then you…
Category: Marketing
#0232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#0231 The Elephant in the Room
Forget “The Great Resignation” I think we are heading toward something worse. “Mass Insolvency” The obvious ones are the many who have been hit hard by the pandemic, many of which sadly will not be…
#0230 Take a Moment
My wife laughs at me when she spots me staring at a blank space. It invariable means I am in the planning stages of a project at home. It appears I am just gazing into…
#0229 Changing the Conversation
Imagine you and I just meeting for the first time and you ask me straight up to help you move house, my answer would be a flat no. A genuine friend asking the same thing…
#0228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…
#0227 People Buy from…
Bedside manner is an interesting trait for a highly specialised surgeon who are one of the busiest people you will meet. They could come in, tell you where they are going to cut, how deep,…
#0225 Diluted Intention
If you add too much tonic you will dilute your Gin.If you add too much milk you will dilute your coffee.If you add too many points you will dilute your message. Getting your intent across…
#0224 The Power of Familiarity
Have you ever seen a celebrity in real life and you feel like you know them even though you have never met? Showing up on a regular basis and providing value as best you can…
#0222 Universally Specific
Have you ever noticed that (given enough time) you can always find the perfect birthday card to express how you are feeling about the recipient? Capturing the very essence of your friend like they wrote…
#0221 Doing Time
You will get better at playing the guitar by playing the guitar more often.You will get better at running by running more often.You will get better at writing by writing more often. You can read…
#0220 Risky Business
We are all constantly making risk vs reward decisions. Weighing up the pros and the cons and for the most part if the pros outweigh the cons, we increase our chances of saying yes. The…
#0218 ABC
Always be curious. Be open to listening, open to a new perspective, different. Open to learning from not just those who have been there, but those who may be new to a space but with…
#0216 Earning Trust
Building trust is an early and fundamental component when attracting and maintaining a business relationship, actually any relationship. Trust by definition means having a “firm belief in the reliability, truth, or ability of someone or…
#0214 Eunoia
I stumbled across a word recently “eunioa“ According to Wikipedia: In rhetoric, eunoia (Ancient Greek: εὔνοιᾰ, romanized: eúnoia, lit. ‘well mind; beautiful thinking’)[1] is the goodwill a speaker cultivates between themselves and their audience, a condition of receptivity.[2] It is also a rarely used medical term referring to…
#0213 Sharing
There is power in sharing (all) your ideas, learnings, experiences. On more than one occasion I have had people reach out to me and ask me a question about something I presented or wrote. One…
#0209 Employee Experience
I had my regular car service recently and even though I feel somewhat gouged by the cost of maintaining my car it all seems OK by the simplicity of the experience I receive. I am…
#0207 Back to Front
“I only care about leads” These were the words spoken to me in frustration when I met with a Sales Director yesterday. It is not the first time I have heard this, it is unlikely…
#0205 Cinnamon Cookies
My eldest Daughter made a yummy batch of cinnamon topped cookies on the weekend. They were just the right balance of chewy and moist. We often get treated with delights like this in our household…
#0204 Draw Them In
You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too. Capturing…