#0201 It is not Hard but it does take Effort
A Players – Attract the clients you deserve, at the volume you need, to grow the business you love. It is what I have been helping business achieve for the last decade because I have…
Category: Marketing
#0200 Joy is in the Journey
This is blog #200 and here is some of what I have learnt. Writing regularly is like exercise. Bloody hard at first but with persistence and effort you will see improvement. Stop start though and…
#0199 If You Want More
Like it if you like it… People are scrolling faster than ever and you know you are guilty of this too. Reading something that is interesting and then moving on is not doing you any…
#0198 Pleasing No-One
Generic, vague, broad, nondescript. None of these words are how you would like me to describe your communication style if I was to do an audit of you. I know, I know… you service suits…
#0197 Have a Point
“And by the way, you know, when you’re telling these little stories? Here’s a good idea – have a POINT. It makes it SO much more interesting for the listener!” This is one of my…
#0196 Eye on the Prize
Everyone loves a reward especially if it comes after a considerate amount of effort. I am not talking about a participation ribbon here, I am talking about a full blown trophy. One that you are…
#0195 For the Right Reasons
The idea of building my brand online is overwhelming and a bit scary, where do I start? It is not an uncommon question as the choices seem infinite and not without their challenges. My first…
#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
#0193 Pace, Practice, Fitness, Coach
How hard would you start running if you didn’t know how long the race was, you were unfit and it was your first in a while? What if I said this was your 6th attempt…
#0192 Conserving Energy
If you do not find this interesting by this point in the sentence then you will do what you do thousands of times every single day. Ignore it and move on. It’s OK, I won’t…
#0191 Rollercoaster
Too busy, then not busy, busy then not. It is the proverbial rollercoaster of business and the cause of so much angst. There are often a number of factors driving this consequence but the one…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0189 Confuse You Lose
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0185 B Reel
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
#0184 Ignore this too
Quick, keep scrolling… or not. What exactly are you looking for? The bottomless feed provided to us allows us to quickly dismiss something and move on. Rarely is there any remorse, we just keep scrolling…
#0183 How Do You Learn
In a teaching environment you have a primary learning mode, Visual (show me), Auditory (tell me) or Kinaesthetic (let me try). Hard to do the second and third when you are writing out content though,…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
#0181 The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…