The idea of building my brand online is overwhelming and a bit scary, where do I start?
It is not an uncommon question as the choices seem infinite and not without their challenges.
My first question is why do you want to put yourself out there? I hear reasons like; I need more business; My peers are online; It feels like something I should be doing.
All valid but none are good enough reasons to do so. If these are the only reasons you have then going online will likely be a short-term, uncomfortable venture ending in tears.
To be successful for the long haul you have to come from a different place. A place of give rather than ask. A place of abundance not scarcity. From conviction not convincing. A desire to help, of integrity, of pure intent with a healthy dose of patience and resilience.
Start there and the platform or medium is irrelevant.