#0348 Accessibility
I do not seek public toilets unless I am busting for a pee. It is hard to find Christmas wrapping paper at Easter but it is everywhere in December when I need it. I do…
Tag: #marketing
#344 Be Generous
Give it all away. People ask me what they should write about or share on social. In a business context my response is to share your knowledge and experience freely, without reservation or fear. There…
#0340 Alignment
Acknowledge where someone is and then join them there. No matter how good your product or service is, your sales pitch or your board presentation, if they do not believe, you will not progress. Everyone…
#0335 Overnight Success
Be prolific with your content output while no one is looking. The act of doing so consistently will improve the quality by default. By the time people notice, you will be putting out high quality…
#0324 Try Stopping Me
Boom!! And just like that large percentage of you will have made your decision. The choice to stay and read on or move on. Instinctively, we are constantly making decisions as to whether or not…
#0323 Matching
Avoidance or seeking? If you listen carefully to your audience you may notice that they have an inclination for either risk aversion or a comfort in the possibility. Understanding their preference (not yours) can be…
#0321 Nothing
When I suggest professionals write as part of their brand building the very thought brings a sense of fear that they have nothing to say. Yet these same people can stand in front of a…
#0320 Something
This may be my shortest post ever. Why? Brain fog post break. Why post? Because writing takes consistency and better to write something than nothing as the act of doing so makes the next one…
#0317 Fumbling
“It was about 10 years ago, no, maybe eleven. Hang on, it was probably 12” We have all experienced this style of fumble in a delivery and all that was going through your head was…
#0312 Story Adds Value
Last night I gave my family a choice of two dinners. Smoked artisan Italian sausage made with grass fed, farm reared pork on a bed of vine ripened Roma tomatoes and sweet red onion. Layered…
#0311 Barriers
Find the shortest path to completing a sale first. Particularly true for a new business but will resonate with those struggling to grow. Too much emphasis and time is spent on the million things that…
#0309 Order
In the Principles of IMPART I talk about the importance of delivering information in a certain order for maximum impact. Amplifying the pain before you talk about the transformation increases the desire for the end…
#0305 Different Strokes
Shared some good news with a client recently about their marketing project and the reaction I got was interesting. With one of the senior execs I got a super positive reaction which was expected. The…
#0301 Which One
This might just be the question I get asked the most; “What is the best Marketing Strategy for my business?” If you were to ask a thousand marketers this very question you are likely to…
#0299 Filters
If you are trying to please everyone you will fail. There will be many that will not understand, get what you are trying to do, appreciate what you put out there. Sometimes you will be…
#0292 Spotto
When you drive along the freeway it is a sea of silver, white and black cars. A favourite pastime for many families whilst traveling is to spot the yellow car and be first to announce…
#0290 The Key
A little bit often or a lot less frequently? Cleaning, weeding, gutters, raking, the seemingly mundane tasks that build up until you cannot handle it any longer and then you have to spend hours getting…
#0280 Different Paths
It is foolish to expect that clients will join you in excitement for what you do and how you got there. In fact to be blunt, most will not care a great deal unless… You…
#0269 Outrunning the Bear
Are you working harder on your business than ever only to realise you are making the same profit (or maybe less) you were when half the size? This is not an uncommon phenomena mostly due…
#0268 The Slow Win
The question on every Sales Managers lips: What can you close this month, this quarter? Too many organisations I have engaged with in the last decade have operated on the basis of the “quick win”…