#0263 Zig Zag
Unless you are the number one player in your industry, then you are a challenger. Which means we are almost all challengers and a challenger does not win against the champion by being the same….
Tag: #marketing
#0262 Preparing for the Ask
Will you come to the dance with me? Possibly the most difficult sentence a boy will ever muster. Most of the anxiety is due to the unknown response and if the lead up has only…
#0253 Clarity or Indecision
When you are unclear as to the right path to take, chances are you will not make a decision at all. True also of the decision makers in business, they need clarity in order to…
#0252 Objections
You are speaking to the right person.Who has the problem you solve.Your offering makes sense and priced appropriately.The risks are known and mitigated.You have demonstrated capability and experience.They seem to want what you are selling….
#0251 Pay Attention
I am ignoring you for a reason so please don’t take it personally. My brain, like yours is hardwired to conserve energy. Energy we need to make it through the entire day. So the second…
#0244 Eat or be Eaten
The sooner a problem is uncovered the better right? It allows you to do something about it sooner, yes? Well no actually. There is a reason we leave things to the last minute to address…
#0243 Best Kept Secret
You have worked hard and are good at your job but other than those closest to you, no-one knows. I have met some super clever people doing amazing work over the years. Some solo, some…
#0241 I Have a Bad Feeling About This
When there is more than one option that on the surface look pretty much the same, you will often resort to “going with your gut” In a world where your offering is essentially a commodity…
#0240 The Immense Value of a Sherpa
Your offering is awesome but not every prospect buys, why? In its most simplest form you have not shown that the transformation they will experience is greater than the risks involved. It is not always…
#0237 Stop Asking for Too Much
Give first and freely well before you ask and then when you do ask, make it a small request. If you are asking too much of someone in the early stages of prospecting then you…
#0232 Marketing Simplified
Marketing for many can seem complicated, confusing, overwhelming, costly and therefore often neglected; but it doesn’t have to be. When all said and done for most businesses there are really on three key things you…
#0231 The Elephant in the Room
Forget “The Great Resignation” I think we are heading toward something worse. “Mass Insolvency” The obvious ones are the many who have been hit hard by the pandemic, many of which sadly will not be…
#0229 Changing the Conversation
Imagine you and I just meeting for the first time and you ask me straight up to help you move house, my answer would be a flat no. A genuine friend asking the same thing…
#0228 The Business of Fertilising
There are those who tend to their lawns multiple times a week and their lawns are amazing. There are those who are always tidying up their homes and they are clean and welcoming. There are…
#0227 People Buy from…
Bedside manner is an interesting trait for a highly specialised surgeon who are one of the busiest people you will meet. They could come in, tell you where they are going to cut, how deep,…
#0225 Diluted Intention
If you add too much tonic you will dilute your Gin.If you add too much milk you will dilute your coffee.If you add too many points you will dilute your message. Getting your intent across…
#0224 The Power of Familiarity
Have you ever seen a celebrity in real life and you feel like you know them even though you have never met? Showing up on a regular basis and providing value as best you can…
#0207 Back to Front
“I only care about leads” These were the words spoken to me in frustration when I met with a Sales Director yesterday. It is not the first time I have heard this, it is unlikely…
#0205 Cinnamon Cookies
My eldest Daughter made a yummy batch of cinnamon topped cookies on the weekend. They were just the right balance of chewy and moist. We often get treated with delights like this in our household…
#0204 Draw Them In
You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too. Capturing…