#0208 Mix It Up
This week my wife and I celebrated our 22nd wedding anniversary. My wife gifted us seats for Hamilton the Musical which we attended last night and oh what a fabulous musical it is. A contemporary…
Category: Goals
#0207 Back to Front
“I only care about leads” These were the words spoken to me in frustration when I met with a Sales Director yesterday. It is not the first time I have heard this, it is unlikely…
#0206 You Ungrateful So & So
I sold my treadmill because treadmills suck. You go as hard as you can and yet after all that effort you end up just where you started. The view does not change and you start…
#0205 Cinnamon Cookies
My eldest Daughter made a yummy batch of cinnamon topped cookies on the weekend. They were just the right balance of chewy and moist. We often get treated with delights like this in our household…
#0203 The Next Brick
Will Smith tells a story about his Father making him and his brother help build a brick wall at his place of work when he was young. They complained about the seemingly immense task ahead…
#0202 A Little Bit of This
Many years ago now I sat patiently with my Mother and asked if she could teach me her (now published) lasagna recipe. It is her signature dish and now with children of my own, I…
#0201 It is not Hard but it does take Effort
A Players – Attract the clients you deserve, at the volume you need, to grow the business you love. It is what I have been helping business achieve for the last decade because I have…
#0198 Pleasing No-One
Generic, vague, broad, nondescript. None of these words are how you would like me to describe your communication style if I was to do an audit of you. I know, I know… you service suits…
#0196 Eye on the Prize
Everyone loves a reward especially if it comes after a considerate amount of effort. I am not talking about a participation ribbon here, I am talking about a full blown trophy. One that you are…
#0195 For the Right Reasons
The idea of building my brand online is overwhelming and a bit scary, where do I start? It is not an uncommon question as the choices seem infinite and not without their challenges. My first…
#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
#0191 Rollercoaster
Too busy, then not busy, busy then not. It is the proverbial rollercoaster of business and the cause of so much angst. There are often a number of factors driving this consequence but the one…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
#0187 Relics of the Past
Sir Richard Branson for years has cut the tie (literally with scissors) off anyone who shows up for a meeting with one on. Why, because it doesn’t represent the type of ideal he has built…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0185 B Reel
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
#0184 Ignore this too
Quick, keep scrolling… or not. What exactly are you looking for? The bottomless feed provided to us allows us to quickly dismiss something and move on. Rarely is there any remorse, we just keep scrolling…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
#0181 The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…