#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
Tag: #storytellerjewels
#0187 Relics of the Past
Sir Richard Branson for years has cut the tie (literally with scissors) off anyone who shows up for a meeting with one on. Why, because it doesn’t represent the type of ideal he has built…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0185 B Reel
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
#0184 Ignore this too
Quick, keep scrolling… or not. What exactly are you looking for? The bottomless feed provided to us allows us to quickly dismiss something and move on. Rarely is there any remorse, we just keep scrolling…
#0183 How Do You Learn
In a teaching environment you have a primary learning mode, Visual (show me), Auditory (tell me) or Kinaesthetic (let me try). Hard to do the second and third when you are writing out content though,…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
#0181 The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…
#0180 It’s Not Your Story That Matters
You’ve worked hard. It started with an idea and has been followed by countless long days and late nights. You have iterated, tweaked, pivoted, re-tweaked, added to, taken from, talked it through. There are a…
#0179 Mind the Gap
Coffee or Tea?Dog or Cat?iOS or Android?Vaxer or Anti-Vaxer? Why do we pigeon hole into categories? Can we not be both or somewhere in the middle? Of course we can but as a society it…
#0178 Survival First
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
#0177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
#0176 Controlling the Narrative
Like it or not, this is happening to you… You’ve worked hard to secure a first meeting with a new prospect or maybe a job interview but you are nervous as you know the first…
#0175 Not The Same For Everyone
I would put up a solid fight if you asked me to give up my morning coffee. Besides being an addiction, I enjoy every part of the process too. The smell of the fresh grind,…
#0174 Into The Sunset
Almost every great story ends with the hero metaphorically walking off into the sunset and there is a good chance the guide in the story is there with them too. In a business context this…
#0173 If The Stakes Are High Enough
My list of to-do’s is a mile long and important to me.I bet your list is the same but different.I double bet you that your customer also has a version. Likely all have different things…
#0172 If You Don’t Ask You Don’t Get
What is obvious to me is not obvious to you.Common sense is not that common.You cannot assume what someone will do next if anything. Communication is hard. You say one thing and someone hears another….
#0171 Clearing The Path
Have you ever noticed a worn track taking a shortcut through the grass when there’s a perfectly good concrete path albeit a little longer and not so direct right next to it? In design principles…
#0169 Be the Guide
When I observe Sales people at the top of their game there is something really obvious that stands out to me. Great Sales people don’t sell, they guide. They are patient (at least on the…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…