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#177 Getting Marketing Fit

You would not expect to be able to complete a marathon by the end of the month if you just started to run this week.

Yet so many expect Marketing ROI in the first couple of months when starting a new strategy.

There’s a certain commitment to marketing that you must be willing to accept. Marketing is a long game, a marathon not a sprint.

Sure you might see wins early on but the true benefit comes when you put in the yards over time. It is subtle and you have to be willing to respond to feedback along the way.

Even when successful, champions continue to tweak.

Apple, Amazon, Tiffany and Coke still advertise and it is always on.

Consistent execution and adjustments will bring reward, you just need to be willing to stay the course.

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