#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
Category: Lead Generation
#0166 Yes But What?
In my last blog “Yes But Where?” I wrote about where to start when choosing a platform to get yourself online. Now that you’ve made that decision the next hurdle is “Yes, but what should…
#0165 Yes But Where?
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
#0163 The Feeling of Leadership
Simon Sinek famously talks about finding your “WHY” Within that he also talks about “How it makes you feel” The same can be said for great leadership. It is necessary to communicate your vision, your…
#0159 Why Bother
You are probably going to scroll right past this post. Statistically there were so many zero’s as I tried to calculate a percentage that it’s basically a 0.00000% chance that you will stop and actually…
#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0135 Invest your profits on experience
There’s a flywheel of growth that can be positive and negative. Here’s how the negative goes: When you are a startup, you go above and beyond for your clients therefore providing an excellent customer experience….
#0133 Mobiles are the new Smoking
If you see someone standing outside a building just staring out into space you think, “what’s this weirdo doing?”. Yet if they are holding a cigarette, it seems OK to stand there for a while….
#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0124 It’s not me, it’s you
Customers don’t come to your website to hear about how good you think you are. What they really want to know is “what can you do for them”. If you agree that this is true,…
#0109 How to easily create a TON of content
Most people I speak to cringe at the very thought of having to create content to drive interaction with their audience. It doesn’t come natural to most people and some even fear it, a little…
#0107 WHY wait until you have time
One of the most common disconnects I hear is that lead generation is something most believe they should be doing better but they follow that with “I’ll get to that when we have some time”…