#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
Tag: #storyteller
#0193 Pace, Practice, Fitness, Coach
How hard would you start running if you didn’t know how long the race was, you were unfit and it was your first in a while? What if I said this was your 6th attempt…
#0192 Conserving Energy
If you do not find this interesting by this point in the sentence then you will do what you do thousands of times every single day. Ignore it and move on. It’s OK, I won’t…
#0191 Rollercoaster
Too busy, then not busy, busy then not. It is the proverbial rollercoaster of business and the cause of so much angst. There are often a number of factors driving this consequence but the one…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0189 Confuse You Lose
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
#0187 Relics of the Past
Sir Richard Branson for years has cut the tie (literally with scissors) off anyone who shows up for a meeting with one on. Why, because it doesn’t represent the type of ideal he has built…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0185 B Reel
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
#0184 Ignore this too
Quick, keep scrolling… or not. What exactly are you looking for? The bottomless feed provided to us allows us to quickly dismiss something and move on. Rarely is there any remorse, we just keep scrolling…
#0183 How Do You Learn
In a teaching environment you have a primary learning mode, Visual (show me), Auditory (tell me) or Kinaesthetic (let me try). Hard to do the second and third when you are writing out content though,…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
#0181 The Core Message
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…
#0180 It’s Not Your Story That Matters
You’ve worked hard. It started with an idea and has been followed by countless long days and late nights. You have iterated, tweaked, pivoted, re-tweaked, added to, taken from, talked it through. There are a…
#0179 Mind the Gap
Coffee or Tea?Dog or Cat?iOS or Android?Vaxer or Anti-Vaxer? Why do we pigeon hole into categories? Can we not be both or somewhere in the middle? Of course we can but as a society it…
#0178 Survival First
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
#0177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
#0176 Controlling the Narrative
Like it or not, this is happening to you… You’ve worked hard to secure a first meeting with a new prospect or maybe a job interview but you are nervous as you know the first…
#0175 Not The Same For Everyone
I would put up a solid fight if you asked me to give up my morning coffee. Besides being an addiction, I enjoy every part of the process too. The smell of the fresh grind,…