#0189 Confuse You Lose
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
Sir Richard Branson for years has cut the tie (literally with scissors) off anyone who shows up for a meeting with one on. Why, because it doesn’t represent the type of ideal he has built…
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
Think of your website, presentations, whitepapers, blog etc as your showreel. The best parts of what you have on offer. High quality, considered, thoughtful. The highlights of what the business does, how it does it…
Quick, keep scrolling… or not. What exactly are you looking for? The bottomless feed provided to us allows us to quickly dismiss something and move on. Rarely is there any remorse, we just keep scrolling…
In a teaching environment you have a primary learning mode, Visual (show me), Auditory (tell me) or Kinaesthetic (let me try). Hard to do the second and third when you are writing out content though,…
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…
You built your website when?You put your sales deck together when?You ran an advertising campaign when?You shot some videos when?You posted on social when? You have likely executed on a number of different content creation…
You’ve worked hard. It started with an idea and has been followed by countless long days and late nights. You have iterated, tweaked, pivoted, re-tweaked, added to, taken from, talked it through. There are a…
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
Like it or not, this is happening to you… You’ve worked hard to secure a first meeting with a new prospect or maybe a job interview but you are nervous as you know the first…
My list of to-do’s is a mile long and important to me.I bet your list is the same but different.I double bet you that your customer also has a version. Likely all have different things…
What is obvious to me is not obvious to you.Common sense is not that common.You cannot assume what someone will do next if anything. Communication is hard. You say one thing and someone hears another….
Top 5 worst movies of all time: Star Wars (without Darth Vader)Batman (without the Joker)Silence of the Lambs (without Hannibal Lecter)Jaws (without the shark)Rocky IV (without Drago) They of course would never have been produced…
When I observe Sales people at the top of their game there is something really obvious that stands out to me. Great Sales people don’t sell, they guide. They are patient (at least on the…
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
There is no lack of free information on this planet. In particular there is no lack of people willing to give you free advice. There are also plenty of opportunities to pay for advice. The…