#0178 Survival First
What if the opposite was true? What if you were compelled to read, listen, watch, absorb everything that was presented to you in any given day? I don’t think you’d get passed breakfast as you…
Category: Process
#0177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
#0175 Not The Same For Everyone
I would put up a solid fight if you asked me to give up my morning coffee. Besides being an addiction, I enjoy every part of the process too. The smell of the fresh grind,…
#0174 Into The Sunset
Almost every great story ends with the hero metaphorically walking off into the sunset and there is a good chance the guide in the story is there with them too. In a business context this…
#0172 If You Don’t Ask You Don’t Get
What is obvious to me is not obvious to you.Common sense is not that common.You cannot assume what someone will do next if anything. Communication is hard. You say one thing and someone hears another….
#0171 Clearing The Path
Have you ever noticed a worn track taking a shortcut through the grass when there’s a perfectly good concrete path albeit a little longer and not so direct right next to it? In design principles…
#0169 Be the Guide
When I observe Sales people at the top of their game there is something really obvious that stands out to me. Great Sales people don’t sell, they guide. They are patient (at least on the…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
#0166 Yes But What?
In my last blog “Yes But Where?” I wrote about where to start when choosing a platform to get yourself online. Now that you’ve made that decision the next hurdle is “Yes, but what should…
#0165 Yes But Where?
So you’ve made the decision to be more visible online but you are stuck at the juncture of which is the best platform to be on and the overwhelm of trying to be on them…
#0162 Observervation
There is no lack of free information on this planet. In particular there is no lack of people willing to give you free advice. There are also plenty of opportunities to pay for advice. The…
#0159 Why Bother
You are probably going to scroll right past this post. Statistically there were so many zero’s as I tried to calculate a percentage that it’s basically a 0.00000% chance that you will stop and actually…
#0157 For Sale, Office Relics
At the turn of the century, Dotcom companies used the allurement of pool tables, beanbags and subsidised cafeteria’s to attract the best talent. It worked. It quickly became the norm and an expectation that you…
#0155 Flour, Water, Salt, Yeast
The title of a book I just bought by Ken Forkish about the art and science of baking artisan bread. I bought this book as I have recently discovered a passion for baking good bread…
#0153 One Thing Leads to Another
Too busy… Too busy to make that call. Too busy write that blog. Too busy to start that project. Too busy to finish that project. Just too damn busy!! We start a task, it leads…
#0152 The First Next Step
There’s a lot going on in the world right now. There’s always a lot going on in our lives each and every day. And on each of these days we are (mostly) in control of…
#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
#0150 What’s Stopping You Today?
I get up everyday. I shower and brush my teeth every day. I eat every day. I check social media and manage to watch some tv every day. There are many things that I do…
#0147 Communicate Inward Too
Guilty. For someone who works in communication and badgers clients to consistently communicated out to their prospects, I am guilty of not communicating enough to my own clients. From my perspective, I am very generous…
#0142 You don’t have to Re-Invent to Innovate
When many talk or think about innovation particularly when brainstorming new product ideas, many think that they have to create the next Facebook or Google. Not so. Innovation can come in many forms. Big Bang…