#0217 Blockers
Like most humans, you probably struggle with getting on with doing the things you know are important, but for many reasons you just do not seem to be able to get started. If asked, you…
Category: Process
#0210 Give it a Go
I am an experimental gardener. By that I mean I continually try things with the experience and expectation that many things will not work. Transplant out of season, mix of plants that do not traditionally…
#0209 Employee Experience
I had my regular car service recently and even though I feel somewhat gouged by the cost of maintaining my car it all seems OK by the simplicity of the experience I receive. I am…
#0205 Cinnamon Cookies
My eldest Daughter made a yummy batch of cinnamon topped cookies on the weekend. They were just the right balance of chewy and moist. We often get treated with delights like this in our household…
#0204 Draw Them In
You know when you have captured a great shot in a photo because you are pulled into the moment when you look at it. Better still when others can feel and experience it too. Capturing…
#0203 The Next Brick
Will Smith tells a story about his Father making him and his brother help build a brick wall at his place of work when he was young. They complained about the seemingly immense task ahead…
#0202 A Little Bit of This
Many years ago now I sat patiently with my Mother and asked if she could teach me her (now published) lasagna recipe. It is her signature dish and now with children of my own, I…
#0201 It is not Hard but it does take Effort
A Players – Attract the clients you deserve, at the volume you need, to grow the business you love. It is what I have been helping business achieve for the last decade because I have…
#0198 Pleasing No-One
Generic, vague, broad, nondescript. None of these words are how you would like me to describe your communication style if I was to do an audit of you. I know, I know… you service suits…
#0196 Eye on the Prize
Everyone loves a reward especially if it comes after a considerate amount of effort. I am not talking about a participation ribbon here, I am talking about a full blown trophy. One that you are…
#0195 For the Right Reasons
The idea of building my brand online is overwhelming and a bit scary, where do I start? It is not an uncommon question as the choices seem infinite and not without their challenges. My first…
#0194 11 Deadly Sins in Marketing
I bet you are guilty of more than one of these. In fact I am willing to wager that you are culpable of many. Any of which alone could derail your efforts and combining just…
#0193 Pace, Practice, Fitness, Coach
How hard would you start running if you didn’t know how long the race was, you were unfit and it was your first in a while? What if I said this was your 6th attempt…
#0190 Micro Marketing
Your attention is valuable so I do not take it for granted. Given the average time to grab it online is now less than it takes a goldfish to swim in a circle, no wonder…
#0189 Confuse You Lose
I am confused. I went to your website and for the life of me I just couldn’t grasp what you do, so I left. If you are tracking your analytics you know this to be…
#0188 The Unspoken
Google has made trillions of dollars on people looking for solutions to their known problems. Got a problem, search for solution, click to find out more. Humans however will buy based on how it will…
#0187 Relics of the Past
Sir Richard Branson for years has cut the tie (literally with scissors) off anyone who shows up for a meeting with one on. Why, because it doesn’t represent the type of ideal he has built…
#0186 Marketing Architecture
Producing and executing good Marketing is a bit like working with an Architect when you are building a new home. A set of architectural drawings is multi-layered and designed to meet the needs of multiple…
#0183 How Do You Learn
In a teaching environment you have a primary learning mode, Visual (show me), Auditory (tell me) or Kinaesthetic (let me try). Hard to do the second and third when you are writing out content though,…
#0182 Impart Your Knowledge
You have one job. When you started your business or joined the team, your one job is to work with and help as many of the right people as you can manage to be better…