#0177 Getting Marketing Fit
You would not expect to be able to complete a marathon by the end of the month if you just started to run this week. Yet so many expect Marketing ROI in the first couple…
Tag: #marketing
#0174 Into The Sunset
Almost every great story ends with the hero metaphorically walking off into the sunset and there is a good chance the guide in the story is there with them too. In a business context this…
#0173 If The Stakes Are High Enough
My list of to-do’s is a mile long and important to me.I bet your list is the same but different.I double bet you that your customer also has a version. Likely all have different things…
#0171 Clearing The Path
Have you ever noticed a worn track taking a shortcut through the grass when there’s a perfectly good concrete path albeit a little longer and not so direct right next to it? In design principles…
#0168 Best Kept Secret
Over the years I have stumbled across many great Businesses, many with incredibly talented founders at the helm. And yet their businesses struggle. Not because they are not good at what they do, they are.Not…
#0151 Meditating to Write
Our world is an increasingly noisy place. We are interrupted, distracted, pulled, pushed, flexed and contorted in every direction each and every day. It’s hard enough to make time for the things that are actually…
#0149 I Demand Your Attention
How did it feel reading the title of this blog? It’s likely you had an instant reaction to it. Push back. Who are you to demand my attention… With the pure volume of information that…
#0141 Freedom to Choose
In a recent discussion with a business owner I asked “what would you like to be different in your future than it is today?” Whenever I ask this question invariably the response includes the word…
#0137 Put the shiny object down
Note to self in quiet times: Stop checking Instagram, Facebook, Twitter when you could be talking to your clients face to face. Stop tweaking your presentation, product, website when you should be selling. Stop worrying…
#0130 Trust and Attention
Marketing is not about you. It’s not about how great your product or service is nor is it about trickery or deception. Sending out more generic newsletters is not a great tactic in a world…
#0127 You need to become the reward
The reason you aren’t able to talk to upper management.The reason deals take too long to close.The reason your sales pipeline is weak or inconsistent. Isn’t because your products or services aren’t any good.Isn’t because…
#0102 Write for ONE Person, Attract MANY
I can’t tell you the number of websites I’ve visited, brochures I’ve been handed and presentations I’ve ENDURED. Sadly, a vast majority of them I walk away none the wiser as to WHAT they actually…
#0098 Does Your Story have a POINT?
One of my all time FAVOURITE lines in a Movie is from “Planes, Trains & Automobiles” (1987) when Steve Martin goes off on a rant at John Candy in their Hotel room. Steve EXPLODES into…
#0096 BACK to Business Basics
I’m busy, YOU’RE busy, we’re all busy. But that doesn’t seem to stop us from being DISTRACTED by unsuspecting opportunities, ideas or shiny things. Then before you know it, you’re so busy that NOTHING seems…
#0092 DESPERATE for Sales
Soooo many Small Business Owners I speak to have the same issue. “We NEED to make MORE Sales” So naturally my question to them is “So WHAT are you currently doing about it?” Sadly the…
#0088 Information NO Longer Equates to Power
Google and the like have done a TREMENDOUS job of “Organising the Worlds Information” So good in fact that @thinkquarterly recently tweeted that “A child with a smart phone has instant access to more information…
#0087 Irresistible Offers
If you’re in Small Business CHANCES are these days you probably have some sort of Website. I’m also guessing that it’s NOT that sophisticated, most likely needs UPDATING and you have no real idea if…
#0086 Become a StoryTeller
Don’t TELL me about Bits and Bytes. I’m NOT interested in Bells and Whistles. Don’t BORE me with irrelevant details. I JUST want to know what you can do for ME We tend to get…
#0084 Don’t EXPECT Social Media ROI
Like pretty much everything in Business, we expect a direct MEASURABLE return on our investment whether it be from our Money or TIME. It has been DRUMMED into us from the beginning. We AGONISE over…
#0079 Holy COW
For most Small Businesses it’s difficult to truly DIFFERENTIATE ourselves from the masses. Most Product and Services tend to BLEND into the crowd. Sure we give GREAT service, sure we go the extra mile but…